Winery Execs on DTC v. 3-Tier Sales Growth

Dear Client:Despite yesterday's coverage that wine volume trends may be in trouble [see WSD 10-14-2019], the majority of wine producers (85%) are projecting revenue growth and 75% are projecting greater profitability, according to the Wine Industry Financial Symposium's annual executive survey.REVENUE DRIVERS & CHALLENGES. The survey breaks respondents down between large (more than 100,000 9L cases) and small producers (less than 100,000 9L cases). For small producers, the top revenue driver was increased management of consumer relationships at 37%. The top