The Long Drink: An RTD with an On-Premise Focus

Dear Client:Three Finnish guys and an American walk into a bar. That's not the start of a joke. It's the start of a company.  The Long Drink Company is bringing a popular Finnish RTD to American consumers. The founders--Mikael Taipale, Sakari Manninen, Evan Burns and Ere Partanen--started producing and shipping the Long Drink last year and they have big expansion plans for the company as well as plans to push RTDs on-premise. WHAT IS THE LONG DRINK? The Long Drink