Top Issues Impacting the DTC Channel

Dear Client:  About five years ago, 90% of direct-to-consumer wine sales came from tasting room visitors and wine clubs. Now, that's dropped to about 40% with the other 60% of DTC sales coming from online shopping, according to ShipCompliant general manager Larry Cormier. CURRENT DTC LANDSCAPE. The bulk of DTC sales comes from mid-sized wineries, producing 50,000-100,000 cases annually. But there's also the likes of Gallo and Constellation in the DTC game. "The attraction to DTC is the same for