Beer Business Daily – beer industry news and numbers

Corona Future Creates Anxiety

WHO WILL WEAR THE CROWN? Rumors are again flying about who will get to wear the golden Corona crown for the Eastern part of the US once Gambrinus' contract with Modelo expires at the end of 2006. The four possible outcomes are: 1. Gambrinus renews the contract and continues marketing Modelo. 2. Barton Beers acquires the eastern rights to Corona. 3. Anheuser-Busch acquires the rights. 4. Modelo imports their brands themselves. The current unconfirmed buzz has A-B taking over the

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