Alert, Deutsch Buys Whiskey Brands from 3 Badge Beverage

Deutsch Family Wine & Spirits has acquired the Masterson's and Bib & Tucker whiskey brands from 3 Badge Beverage. This purchase increases Deutsch's presence in the whiskey category. You'll recall, Deutsch purchased its first (and only other) whiskey brand Redemption Rye in 2015. The purchase price was not disclosed."We're thrilled to bring Bib & Tucker and Masterson's into our growing portfolio of super premium whiskey brands," says ceo Peter Deutsch. "Higher price segments are the most dynamic across the whiskey