Doug Epstein on Why Consumer Experience is Next Big Retail Trend

Yesterday we ran the first part of a conversation with Horizon Beverage's managing director Doug Epstein [see WSD 05-04-2017]. Today we'll pick up in that conversation right where we left off.Wine Spirits Daily: I'd like to talk about some trends you're seeing at retail.Doug Epstein: It's easy to talk about world beverage trends: mezcal, rose, canned wine. Everybody's got them, right? But we're seeing--at least our marketplace--the big retail trend is better consumer experiences. When they walk into the store,