Bacardi Takes on Venezuelan Rum

Bacardi is increasing its presence in the premium rum segment as it takes on the global distribution of Venezuela's Santa Teresa rums, per the Financial Times. Santa Teresa hopes to gain a significant expansion beyond its existing 34 markets--which already includes the US--aiming for double-digit growth for its portfolio of within the next three years.Santa Teresa was founded in 1796 and is led by ceo Alberto Vollmer. Its portfolio includes aged rums and liqueurs including: 1796 Antiguo de Solera, Araku