Turnaround Talk: On the Horn with Bryan Fry

Last month, we reported that Pernod Ricard was headed toward a turnaround in the US after a sluggish fiscal 2015 [see WSD 02-11-2016]. Organic sales grew 3% in the company's first half, Absolut was still down but stabilizing, Jameson continued to ride the wave, and its smaller brands like Martell and the tequilas began to contribute meaningful numbers.In light of the positive performance, and the news that PR USA chief Bryan Fry is moving on to be managing director of