Whole Foods’ Doug Bell: Focus on the Story, not the Data

Continuing our coverage from the recent US Bev X conference, the global buyer for Whole Foods Doug Bell shares insight on what's going on in the retail space, including what suppliers should focus on to get their brands noticed and the trends we can expect to see in the next five years.ADVICE FOR SUPPLIERS. Doug had plenty of advice for suppliers on how to sell in a changing environment. Here are the key points he stressed suppliers need to be