Dark Red Blends to Overtake Sweet Offerings

Red blends have become the defacto craft equivalent for the wine category, creating the most excitement within the industry and rapidly growing share. The category grew sales by 12% for the year through January 30 and was up further around 16% for the 4-week period in all Nielsen-measured channels. We also previously reported red blends represented about 13% ($1.7 billion) of table wine sales during the year through September 12 [see WSD 11-09-2015].Nielsen's Danny Brager tells WSD that within the