Gallo Takes on Whyte & Mackay Business

After hearing murmurings of a deal for several months, E & J Gallo confirms it has secured the exclusive US import rights for Emperador's Whyte & Mackay brands. The agreement marks Gallo's first entry into the whisky category. Whyte & Mackay will still play a "strong role" in strategic marketing and "will support Gallo's sales and distributor teams with active brand ambassadors," per a release. Gallo's plan is to grow the availability of the portfolio, which includes the likes of