Nearly a week after news broke that Diageo had received an inquiry from the US Securities and Exchange Commission for channel stuffing, the company's top brass delivered an in-depth look during the full-year earnings call on what they are doing to improve operations in North America. Diageo chief Ivan Menezes declined to talk about the inquiry specifically, but the executives spent a long time talking about the company's shift to sell-out culture. FOCUSING ON SELL-OUT: What prompted the shift in
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