The Anatomy of a Wine Menu

Nearly half (47%) of LDA consumers say they drink just one glass of alcohol during a visit to an on-premise venue, according to a new report out from on-premise software firm Uncorkd , but perhaps the more important finding is that they are equally as likely to pick from any of the three beverage alcohol categories. Today, we'll look at how consumers make decisions when purchasing wine and how different elements of a wine list affect those decisions. FACTORS IN