Insights from Wall Street

As consumers have become more experimental in their drinking habits, all three beverage alcohol categories have planted a flurry of new products to the shelves in an attempt to keep the sales in the family. New products now account for 18% and 15% of wine and spirits SKUs, according to a note from RBC Capital's Nik Modi. With premiumization going strong, many of the new products are on the higher end of the price spectrum, which RBC Capital doesn't expect