Truth Squad Takes on Serving Facts

Following the announcement that Diageo would be adding serving facts and nutritional information on some of its labels [See WSD 03-19-2015 ], your editors polled our Truth Squad to get their take on the likelihood of other brands following suit and the broader implications if serving facts become the norm. The majority of our Truth Squaders felt that eventually the rest of the industry would adopt serving facts, but would likely have to be forced down that road. "Natural progression.