Price Increases Drove 2014 Food, Beverage Sales On-Premise as Traffic Suffered

Now that we're a few weeks removed from 2014, the good people at GuestMetrics have had enough time to compile the on-premise data from last year. Overall, traffic to on-premise was down 1% (to venues that sell alcohol), but food and beverage sales were up 2% as prices increased, said GuestMetrics chief Bill Pecoriello at the Beer Business Daily Summit this week. TRAFFIC TRENDS END YEAR ON HIGH NOTE. Traffic trends were severely hampered by weather in the first quarter,