Part II: How Wirtz Stays Ahead of the Curve

Dear Client:Yesterday, we published the first part of an interview with Rocky and Danny Wirtz of Wirtz Beverage Group (see WSD 04-10-2014). Today, we'll continue that conversation right where we left off as we discuss the wholesaler's position on consolidation, the retail tier and its greatest challenges.Wine & Spirits Daily: In recent craft distilling conferences, I heard it suggested that initially when craft spirit brands get started they should go with the small distributors to help build their profile and