A Look into Blue Chair Bay’s Ambitious First Year and Beyond

Dear Client: This month marks the first anniversary of Kenny Chesney's Blue Chair Bay Rum brand. While new, independent brands are usually still on training wheels at this point in their lifespan, Blue Chair Bay Rum sold nearly 60,000 cases last year and is long past training wheels. In fact, its parent company, Fishbowl Spirits LLC, believes it was the fastest growing new company launch in the history of wine and spirits. CREATING THE HYPE: From the beginning, Fishbowl Spirits