Craft Whiskey Distillers Take on Experimentation, Terroir and Authenticity

Dear Client: Depending on how long you've worked in the industry, you may recall a time when domestic whiskies were made almost entirely by the Big Seven whiskey distillers. Thanks to the growth of the craft spirits segment, that is no longer the case. And with small brands and distillers comes experimentation and the evolution of the category. "We're seeing changes in American whiskey that we haven't seen on this kind of scale - perhaps ever," said Paul Clarke, spirits