A Look Back at November’s Wine Performance

Dear Client:As a collective group, domestic wines were the only ones to post growth in November, according to IRI food, drug and c-store scan data in the four weeks to Nov 29. Dollar sales of domestics grew 4.9% and volume gained 3.1%. Meanwhile, imports declined -0.5% in sales and -0.4% in volume. Where domestics gained a share point in sales, imports lost a share point. On a domestic front, California, Oregon and Washington all did well in November. In terms