A CRASH COURSE IN HOW MILLENNIALS DRINK

A new study from the Nielsen Company confirms important themes in Millennial drinking, including the generation’s willingness to experiment with new products and pay a premium for alcohol. It’s all about the image, right?Also known as “The Next Great Generation,” which is news to us, the 70 million Millennials outnumber Generation Xers (31 – 44 years old) by nearly 25 million and are nearly as large as the approximately 77 million Baby Boomers (45 – 65 years old) in the