Quick Nickels, Not Slow Dimes

That's the advice of IRI exec vp Bump Williams for retailers at an analyst conference call sponsored by Legg Mason's Mark Swartzberg. "The beverage industry is the workhorse.beverage alcohol sets the pace for growth," says Bump. Ah, but not all alcohol is the same, says the grasshopper to the ant. IRI is working on a study which will demonstrate which type of beverage alcohol, beer, wine, or spirits, or actually any snack or beverage, produces the most efficient and profitable