STOLI PARTNERS WITH GAY AND LESBIAN NETWORK

Pernod’s Stolichnaya vodka is partnering with Logo, the television and broadband channel for the lesbian, gay, bisexual and transgender (LGBT) audience, to produce a year-long, commercial-free series titled “Be Real.” Stoli hopes to one day replace Absolut as the preeminent vodka for LGBT consumers, an attractive group known for trendsetting and possessing high disposable incomesStoli’s “Be Real” campaign includes a one-hour ad-free documentary that will appear at least 10 times on Logo, along with a six-episode reality show to air