SMIRNOFF PUSHES YOUTUBE AD

Smirnoff’s “Tea Partay” rap video spoof on YouTube has the industry debating over whether it’s brilliant or less-than-perfect advertising. While the spot features three preppy, loafer-wearing guys in pastel rapping on a tennis court, it’s actually an ad for Smirnoff’s new malted Raw Tea. Some of the lines include: “No one’s harder than a New England gangster,” and “we’re going to turn it out with our parents’ riches.” Dancing in the background are three blonde women sporting sweater vests and