WINE POISED FOR A SOLID FUTURE

According to Morgan Stanley’s consumer research report, beer and wine did slightly better this year while spirits were down. For the future, they project 3% annual wine volume growth and 2% spirit growth. One leading factor pushing wine and spirits is that women are increasingly switching from beer to wine and especially spirits, mainly due to the variety of tastes. These positive trends are not going unnoticed by big-box stores. Wal-Mart is expected to give wine substantially more shelf space,