RETAILERS USING ADVANCED TECHNOLOGY TO GRAB CONSUMER ATTENTION

Advertising continues to change as consumers look more towards the internet and their IPods. So how are retailers dealing with innovation? Well, by jumping on the bandwagon. Vestcom, a company that produces price labels that appear on retail shelves all over the country, has developed a new way to reach shoppers: attaching video monitors to shelves. "You're in the store. You're making a decision and they have the last chance to try to influence you to buy their product," said