SOBIESKI’S “TRUTH IN VODKA” AIMS TO OVERTHROW LUXURY COMPETITION

Polish-based Sobieski Vodka says it is entering the US “to overthrow overpriced vodkas,” through its sole importer Imperial Brands, a wholly-owned subsidiary of Belvedere. Not only is Sobieski highlighting the low-retail price, but it’s playing on heritage as well. The brand is reportedly named after Poland's King Jan III Sobieski who saved Europe from the Ottoman Empire. Sobieski is the #1 premium vodka in Poland and the world’s 7th bestselling and fastest growing international spirits brand, said the company in