Beer Business Daily – beer industry news and numbers

Beer Institute Responds to CAMY Study

The following is the text of a press release from the Beer Institute:While this latest CAMY report attempts to criticize the alcohol industry's advertising demographics, ironically, the report admits that the beer industry is responsible in its advertising practices.The CAMY report shows that 90 percent of the total audience for television shows with alcohol advertising was adults 21 and older. Furthermore, the report notes that "the alcohol industry spent 60 percent of its television advertising on sports programming, where the

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels