Blue Moon Focus Paying Off, Says Gavin

Dear Client:  It’s not often that Molson Coors (or any of the big brewers these days) spends a lot of time talking about craft on their earnings calls.  But Blue Moon is still the largest craft brand in scans, as it has been for many years. It’s 5.63 dollar share of craft YTD in Circana multi-outlet and c-store scans to 10/6 (the next biggest brand, New Belgium Voodoo Ranger Imperial IPA, is 3.88 dollar share).  Blue Moon dollars are down