Abita Earns Over 4M Social Media Views with Viral Lifetime Supply Gift to Saints Player

Dear Client:  A lesson in capitalizing off an “organic” viral social media/ PR moment out of New Orleans: top 50 craft brewer, Abita Brewing Co., has earned 4 million views and counting on an “X” post offering to gift Saints NFL player (and NOLA loyalist) Alvin Kamara a lifetime supply of beer after he extended his contract through 2026. “INSPIRED” BY ALVIN’S LOYALTY TO NOLA. The viral moment transpired last week after Alvin showed some love to his adopted city