Boston Q3: Now Forecasting ’24 Depletions and Shipments Down Low Single Digits

Dear Client:  Boston Beer just reported Q3 earnings for the quarter ended Sept. 28, and the depletions and shipments trends are the same as the adjusted year-ago comp: Depletions down 3%, shipments down 1.9%. (Note, the adjusted, for unfavorable July 4 shift, year ago Q3 shipments comp was at -1.8%.)  The Q3 '24 shipments decrease was primarily due to "declines in Truly Hard Seltzer that were partially offset by growth in the Company’s Twisted Tea, Sun Cruiser and Hard Mountain