Is Freshness Campaign Working?

A-B reports that its "Freshness Month" is teaching consumers the importance of consuming beer while it's fresh. A-B and distributors this month are getting cases of Bud and Bud Light to consumers on the same day it is brewed in certain accounts, a logistical feat. The program is designed to shine a light on born-on dating and point out the freshness advantage of A-B. Throughout the year A-B is planning "freshness days". (Jay Leno poked fun at the name, linking