Duvel USA Tees Up Some Splashy Innovation for Spring

Dear Client:  The always creative Annual Business Plan from Duvel USA has just wrapped up, with brand managers detailing past performance and what’s to come through a mix of spoofs on True Detective, Star Trek, as well as Good Morning and Late-Night Talk shows. The innovative approach was fitting for a presentation that featured, well, a fair amount of innovation. (That, in notable contrast to the big brewers' recent meetings, which have all featured a very scaled back approach to