Craft Declines Intensify in Latest Circana Scans

Dear Client:  ​​We wish we had some better news to bring you from the latest set of Circana scans, but the fact of the matter is that off-premise craft trends aren’t getting any better. From longer stretches to more recent frames, we see craft trends down and getting worse with each double tap.  Check it out: In the 52-week stretch to August 11, craft dollars are down 2.8% and volume is down 4.7% in Circana multi-outlet and convenience.  YTD they’re