Craft Still Sliding in Summer Scans

Dear Client:  Fresh set of scans, but same story for craft, as segment trends continue to slide a little further in the red. Indeed, year to date trends through July 14 in Circana multi-outlet and convenience scans don’t look great, with craft dollars down 3.3% and volume down 4.9%; but latest four-week trends look a little worse with craft dollars down 4.8% and volume down 6.4%. The trends are well behind total beer, which is seeing dollars and volume decline