It seems you can't turn on the TV these days without seeing the great Army ad featuring none other than 7-Eleven ceo Joe DePinto. And many distributors can't open their mail without getting a questionnaire, sent via consultant Bump Williams who is friendly to the distribution tier, basically quizzing distributors about their knowledge of 7-Eleven's Consolidated Distribution Center Initiative (CDC), if they are against it, and if so, exactly what about it is problematic?