2022 C-Store Innovations Will Center Around Bold New Flavors (Like Bud Light Hard Seltzer Soda)

Dear Client: Lots of c-store innovations presented at the NACS show this year in Chicago, and for beer/seltzer the name of the game for 2022 appears to be more bold flavors (especially agave).   DON’T CALL IT A COMEBACK. For Anheuser-Busch, that means Bud Light Seltzer Hard Soda, says Goldman Sachs analyst Bonnie Herzog in her yearly walkabout of the NACS show. Yes, a sort of low-cal throwback to NYFRB, flavors will include classic cola, orange soda, citrus soda, and cherry