Beer Business Daily – beer industry news and numbers

2011 Starts With a Thud

Dear Client:Domestic beer shipments for January were down 4.4% or nearly 600k barrels, on top of an easy comparison of -8.8% last year. That's the worst two year performance I've ever seen. Of course, we're coming off a strong shipment number in November and December last year, and likely the terrible weather and higher gas prices in January failed to sell a lot of that beer through. The weather has been improving somewhat lately, so perhaps we can write off

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