2010 Golden Eagles and Turkeys

The beer industry posted a lot fewer eagles and a lot more turkeys for the year, I'm afraid to say. Out of the top 30 brands in off-premise Symphony IRI YTD food-drug-convenience scans to December 26, only six brands posted volume gains. The rest: negative. Of course, once you get below the top 30 brands, you start getting into craft and PAB brands and most of those grew. But as far as Big Beer goes, it was a tough year

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