2007: The Year of Opposites

In an interesting deep dive into the numbers, IRI's Bump Williams showed at the Beer Summit this week that 2007 was, indeed, the year of the SPIM (specialty-imports), but also the year of bigger pack sizes and mainstream light beer. Bump says 100% of the top 20 new beer brands were SPIM's, generating an additional $81.1 million in sales. Also, the average price per case increased across all segments, with the highest price change within the super premium and craft