2002, WHAT A YEAR

While my break was refreshing, it is good to be once again back behind the platinum Beer Business Daily keyboard. Let's get back to it. December is not turning out to be the savior of the fourth quarter we once thought. Distributors polled by Beer Business Daily are lamenting the holidays as "sluggish". One problem is the weather as storms continue to plague the Midwest .  Another is that Christmas and New Year's day occurred in the middle of the week. An exception to this is A-B, which gained some ad activity late in the month.

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