What Seltzer Innovation is Really Doing to the Category
Dear Client: With the constant influx of new seltzer brand extensions, we had to ask: How much of this innovation is just cannibalization, and churn? To help answer that, we turned to Dave Williams of Bump Williams Consulting (BWC). Specifically, we asked about data on how newer seltzer innovations have fared vs. prior year brands, … Continue reading "What Seltzer Innovation is Really Doing to the Category"
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