Budweiser Goes Digital for Super Bowl

Dear Client:  A-B’s plan for the Super Bowl this year is multi-fangled; a campaign waged on national, regional and digital platforms. And it’s got some surprises.  Here's the biggest one: After almost 40 years of advertising in The Big Game, the Budweiser brand is foregoing a TV ad, and pivoting to digital. Bud is reallocating … Continue reading "Budweiser Goes Digital for Super Bowl"

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