Dear Client: The highlight of yesterday’s meeting was an announcement from Beer Institute chief Jim McGreevy that they, along with the Brewers Association and NBWA, will launch a shared campaign this summer to grow beer. “Final details are being worked out, but I think this an important step… for too long we’ve been focused on … Continue reading "BI Announces a New “Shared Campaign” to Grow Beer: MillerCoors, HUSA are Holdouts"
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