We talk On-Premise with MillerCoors’ Ed McBrien

Last week you'll recall (see BBD 07-15-2014 ) MillerCoors sales chief Ed McBrien sent a memo to distributors outlining their "Comprehensive On-Premise Strategy" which detailed a seven point strategy to improve off-premise beer sales, including holding the line on premium light draught pricing. BBD caught up with Ed later in the week to learn more about this plan.

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