HUSA Interrupted: “Seven Percent Will Not Be Possible in the U.S.”

René Hooft Graafland, a member of Heineken's Executive Board, has a somewhat grim view of the beer market worldwide in general and the U.S. market in particular. While Heineken is doing well in food channels, it is getting hit on premise. Just how bad is it, and is Heineken maintaining share in its core markets?

You are unauthorized to view this page.