A-B Coors Distributors Dig In in Wisconsin

Two Wisconsin A-B distributors who also sell legacy Coors brands are digging in their heels after MillerCoors has sought a declaratory judgment in state court to terminate them. MillerCoors says it doesn't have an agreement with the distributors and is "not obliged " to pay compensation for the brands. Larry's Distributing Co. of Sheboygan and Bill's Distributing of Menomonie, WI are digging in their heels, as they have been selling Coors since it entered the state in 1984, with Larry's taking Coors sales from zero to about 200k cases a year while Bill's sells about 360k cases of legacy Coors brands a year.

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