Bud Light Back to Basics in "Famous Among Friends" Campaign
FILED JANUARY 23, 2017
On the heels of the lukewarm "Up For Whatever", and the even luker-warmer "Bud Light Party" ad campaigns, the brewer is going back to very A-B-ish roots with their new campaign, dubbed "Famous Among Friends", by Wieden & Kennedy (Remember that motto: Making friends is our business? It's making a comeback).
The Trade Practice Law Edition
FILED JANUARY 20, 2017
Longtime bev alc attorney Marc Sorini of McDermott Will & Emery lead the Brewers Association Power Hour yesterday, giving a 50,000 foot view of trade practice law in the beer business.
Strong Reactions to MillerCoors 50/50 Splits
FILED JANUARY 19, 2017
Earlier this week, we broke news that MillerCoors will move from splitting price promotions on package beer from 70-30 to 50-50, effective early March. Chief Commercial Solutions Officer Brad Schwartz told BBD that MillerCoors will simultaneously reduce FOBs so that the change is "revenue neutral."
A-B Previews New VP Marketing, Super Bowl Spots
FILED JANUARY 18, 2017
As we reported back in late October, A-B's new North American VP marketing, Marcel Marcondes, has taken Jorn Socquet's place as of January 1. Jorn has moved on to a global role as VP marketing strategy, core brands.
MillerCoors Moving to 50-50 Promo Splits
FILED JANUARY 17, 2017
Starting on March 6, MillerCoors will move from splitting price promotions on package beer from 70-30 to 50-50, which is consistent with the split A-B and other suppliers use. Chief Commercial Solutions Officer Brad Schwartz told BBD that MillerCoors will simultaneously reduce FOBs so that the change is "revenue neutral." "This is absolutely not a cash grab by MillerCoors," says Brad, "but it will ensure we make the right decisions on promotions with distributors."
Yuengling on 2016, the DOJ and their War Room Map
FILED JANUARY 17, 2017
Yuengling has been in the news lately for having announced Indiana with a bevy of MillerCoors houses. Then, of course, there was the DOJ's Final Judgement on MegaBrew, which effected no changes of the original proposal. Yuengling had been the loudest supplier calling for more constraints in the wake of most powerful CPG tie-up to date.
ABCC Chairwoman Exits Ahead of Mass Bev Alc Code Overhaul
FILED JANUARY 16, 2017
Massachusetts' Alcoholic Beverages Control Commission chairwoman Kim Gainsboro is leaving the post she's held for about seven years. That comes ahead of the agency's imminent overhaul, the Boston Globe reported this weekend.