The Silent Rise of Sub-Premiums
FILED FEBRUARY 23, 2018
"A rebellion has begun." It's the classically understated quote by Robert the Bruce in the movie Braveheart.
Constellation: New FMBs, and New DOMESTIC Super Premium Offering
FILED FEBRUARY 22, 2018
Yesterday, Constellation brass teased some interesting prospects to the CAGNY investor/analyst audience. What we found most interesting? The promise of two new ABA (FMB-type) brands to roll in test markets. Newly promoted president Bill Newlands said they would be fully unveiled at the Gold Network Summit shortly, (where your editor will be hiding in the back, under a shameful disguise).
Latest Nielsen Numbers Soft as Charmin
FILED FEBRUARY 21, 2018
The latest round of Nielsen numbers are in and they're soft like Charmin. Just look at these findings below:
Vermont Cider Co. Terminating Partnership with Pabst
FILED FEBRUARY 20, 2018
Back in December 2015, Vermont Hard Cider and Pabst struck a deal in which Pabst would sell and distribute the Vermont Cider brands in the U.S. The "long term partnership agreement" went into effect on March 1, 2016. Now, two years later, that partnership is coming to an end.
MillerCoors Closing Colfax Facility, Moving All Cider Production to 10th Street
FILED FEBRUARY 19, 2018
MillerCoors is moving all of its cider production to one location, its 10th Street Brewery in Milwaukee, per recent memo to its distributors. The consolidation, MillerCoors said, "would enable us to improve upon our quality promise while increasing our overall operating efficiency."
Solid Gold is a Big Tactical Move that Will Bring Aggressive Price, Suitcases
FILED FEBRUARY 16, 2018
Last week, we reported on Founders' Solid Gold taking aim at domestic premiums. But having spoken more to Mike Stevens on the proposition, there's more.
MillerCoors' Economy Portfolio Seeing Best Trends in Almost a Decade
FILED FEBRUARY 15, 2018
There was quite a bit of talk on MillerCoors' below premium brands during the Molson Calls earnings call yesterday. Deservedly so. MillerCoors' below premium portfolio was down low single digits in Q4 - the best quarterly trend it's had since 2009. The company also exceeded their goals for the economy portfolio in the last quarter, MillerCoors CEO Gavin Hattersley said, as they "more than halved" the decline rate and "grew share," which he credited to Keystone and Hamm's.