Constellation Opens San Antonio Office
FILED SEPTEMBER 12, 2014 Constellation's San Antonio office opening this week amid some fanfare, with a nice spread (the churros were fantastico) and top brass including Rob Sands and Bill Hackett and even Beer Institute chief Jim McGreevy and Silver Eagle chief John Nau in attendance, among various local dignitaries. You editor donned a sombrero and sneaked into the back. Read More
Walmart Initiating PO Program with A-B
FILED SEPTEMBER 11, 2014 A-B is initiating a program with its largest account, Walmart, on a centralized purchase order program whereby Walmart will generate store-specific orders and transmit them to A-B headquarters in St. Louis and to the Walmart stores, BBD has learned. Read More
A-B as Mythbusters: Beer is Actually Growing, Space is Actually Growing, SKUs a
FILED SEPTEMBER 10, 2014 Given some of the doom and gloom reports in this space and elsewhere recently about the performance in beer, A-B's vp category leadership CJ Watson reached out to us to set the record straight, particularly as retailers look at their Fall sets. Read More
A-B Stuck in Suit over Beck's
FILED SEPTEMBER 9, 2014 A Florida federal judge has moved the putative class action suit against Anheuser-Busch surrounding Beck's Beer past the motion to dismiss stage, per report by Law 360. The plaintiffs in the case are consumers from Florida, New York and California who claim they bought Beck's under the notion that it was imported from Germany. Read More
July Imports Remain Strong
FILED SEPTEMBER 8, 2014 Imports were up almost 16% for the month of July to almost 3 million barrels, bringing the YTD total up 6.6% to just shy of 18 million barrels, per the Beer Institute citing government data. Read More
A-B To Name Media Agency
FILED SEPTEMBER 5, 2014 A-B VP sales Dave Almeida and new-ish VP of marketing Jorn Socquet sent a memo to distributors earlier today on the decision to partner with a media agency to lead media planning and buying, "while still keeping a regional marketing presence," per note. This blend offers "the ideal combination of skills, efficiency and flexibility" in a "vastly changing media landscape." Read More
Monster: Do Something About It
FILED SEPTEMBER 5, 2014 After BBD reported that Monster will be likely terminating A-B distributors in mass after their approved deal with Coke, with a target date of March 1, many A-B / Monster distributors wondered what could be done to maximize their buyout from the company. The contract calls for one times trailing GP, which of course is a paltry sum for such a brand. Read More
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