WSJ Details How ABI Landed UFC Partnership

Dear Client: A report from The Wall Street Journal yesterday provided a little more detail on how the recent deal between A-B and UFC came to be. Spoiler: it all boiled down to scale. UFC’s parent co., TKO, has “global ambitions,” as The Journal put it, and ABI has a “worldwide footprint” to help meet … Continue reading "WSJ Details How ABI Landed UFC Partnership"

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