Where Constellation’s “Shopper First” is Gaining Traction

Dear Client: Back in November of 2017, we shared some big news about Constellation's beer shelf allocation insights for retail. The idea? Retailers should adopt a "space-to-sales, or gross profit lens" for shelf setting. That would become the brewer's Shopper First Shelf Initiative, which they started promoting in early 2018. According to CCO Bruce Jacobson, … Continue reading "Where Constellation’s “Shopper First” is Gaining Traction"

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